My professional background as a
DESIGNER
My past
In the past 10+ years I have worked in a lot of different exciting design positions. I have worked with graphic-, web-, UI- and UX-design on various levels. I have also been freelancing, started up my own business as well as releasing my own apps.
Work Experience
I have been fortunate to work in many amazing workplaces with really skilled teams. All the way from Brisbane, Australia, to Siem Reap, Cambodia to Forza Footballs incredible office in Gothenburg, Sweden.
Skills
My creativity and lateral thinking are some of my greatest skills. I would say I am a visual designer with great structural skills. I love mastering design tools and thus optimising my workflow.
TIMELINE
What defines Forza is the amazing people in the organisation as well as the high product quality. It’s very inspiring to be around such talented people who always strive for perfection. My main responsibilities at Forza have been to develop new features for the app, as well as tweaking the UI via continuous iterations. I have also been involved in various other design areas as graphic, web and motion design.
In Siem Reap I set up a design agency, with local talents, where our profits went to a local educational NGO we cooperated with. A truly life changing experience during which I had so many enjoyable moments.
At CDON, I worked with a great team of creative people as I oversaw the daily design work and created the major promotions. We had a very high production rate since we operated in several countries and had a large range of products.
At Betsafe I worked as an art director & graphic designer with focus on the brand. Created a great amount of digital and print material for the various products. Designed several campaign sites, mainly for Gumball 3000-related events.
During this period I was freelancing and worked on a major project with Sony Ericsson called PlayNow Plus and PlayNow Arena.
My other
PASSIONS
Travel
I have lived a fairly transient life with a lot of travelling and moving around the world. I am originally from the south of Sweden, but currently spend most of my time in the Alps (Innsbruck, Austria) where my fiancé works. I have also lived in Australia, but if I had to recommend one place to visit it would be my beloved Cambodia!
Reading
A few years ago I felt that I often started up projects but didn’t wrap them up. So I decided to see if I could finally finish all those books I started. You can say I became quite addicted to reading and the last 4-5 years I have read around 150-200 books/year. It’s super fun to learn, but also to explore new minds and worlds.
Football
I have always been a very passionate and avid football fan. It was always a dream to work with football and I have really enjoyed that part here at Forza. I support Chelsea and its definitely a big part of my external identity as it’s often the first thing people ask me about when meeting up after a while.